The project is aimed at modernizing and launching the production of alcoholic beverages at the previously operating Shushenskaya Brand enterprise. The company was the leader of the vodka market in the Krasnoyarsk Territory. In 2004, it took the 1st place in terms of production and sales in the region. It was one of the 40 largest distilleries in Russia.
Advantages of the project:
- A recognizable brand in the territory of Yenisei Siberia
- Infrastructure availability
- Well-developed transport network
- Geographical location
- Access to high-quality raw materials
Background:
- Reduction of the market share of imported alcoholic beverages in the Russian Federation
- Decrease in the rate of production of alcoholic beverages in the territory of the Siberian Federal District
- Alcohol export growth
- Convenient logistical location
- A large segment of potential consumers
- High average consumer prices